Entries by Alexandra Rufatto-Perry

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“I’m feeling a little resistance”

My friend Jen and I send each other messages over Voxer pretty much daily.  We’re small business owners and self-proclaimed nerds trying to figure out the world of entrepreneurship. We share war stories, successes, and do our best to hold each other accountable.  We also share GIFs, ridiculous moments, and an intense love of the […]

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Success smells like laundry detergent

I find it easy to get sucked into the idea that success is complicated. That my greatest achievements are determined by profit and loss sheets, that success is measured in numbers of clients, deals closed or projects completed. I compare, judge and compete against other people, and against myself. But success often doesn’t look the […]